No, we haven’t suddenly decided to get out of the business of sourcing for manufacturers to become digital marketing experts. Not even close. What I did think could be interesting is to begin sharing Tributary Sourcing’s experience with going digital. While we have just started and have yet to pursue many of the marketing opportunities going digital presents I think this might be the best place to begin sharing our experiences; good, bad or indifferent.
We had a website for about four years, a piece of s**t, but a website nonetheless. I can’t tell you whether or not anyone ever visited the site never mind found it useful. There was little in the way of a brand message and I never connected my digital “presence” to the rest of my selling activities. In August of this year I decided to try something different and make an investment to not only improve my website (how it looked and functioned) but hopefully find a way to broaden my company’s reach and develop leads. Here is the 4 Step approach I took:
1. Decided what the goal was and became really really clear about it
2. Identified a professional to assist with the technology build and design
3. Found our voice and created content for the website
4. Committed to sticking with an execution plan for an extended period of time
Over the next couple weeks I’ll write blogs that drill down on each of the 4 Steps we took to provide a better picture of the commitment it takes to ramp up your digital strategy.